Rachael began working with London Design Festival as Partnerships Manager in 2022 during its landmark 20th anniversary year and has continued through subsequent editions.

Acting as an ambassador for the Festival to both local and international stakeholders, she has been responsible for recruiting and managing Design Districts, Design Fairs, and Festival Partners.

Her role has encompassed shaping partnership strategy, leading presentations, nurturing design talent, supporting collaborations, tracking commercial targets, and representing the Festival year-round.

As of early 2025, Rachael was appointed Head of Partnerships, now overseeing the wider strategic direction and development of the Festival’s partnership network.

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“London Design Festival was launched by Sir John Sorrell CBE and Ben Evans CBE in 2003. Building on London’s existing design activity, their concept was to create an annual event that would promote the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers, and educators to a deliver an unmissable celebration of design. As one of the world’s leading design events, the Festival has also served as the blueprint for design weeks and festivals globally and continues to be a key moment on the cultural calendar.”

Photography: Ed Reeve

In 2024, Rachael was appointed as a brand ambassador for Graphenstone paints. She focuses on raising awareness of the brand within the Architecture and Design community, while also providing a broad range of business development services. These include introducing the brand to relevant industry contacts, attending events as a brand representative, acting as an industry advisor, and identifying opportunities for collaboration, marketing, and growth.

Rachael is proud to represent Graphenstone - a brand at the forefront of sustainable innovation in the paint industry.

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With one of the lowest carbon footprints (CO₂e) of any paint on the market and eco-conscious manufacturing practices, Graphenstone stands out as a leader in its field. Its design-led collaborations with figures such as English Heritage, Michelle Ogundehin and Rose Uniacke further reinforce its relevance and appeal.

By combining responsibly sourced traditional materials such as lime, calcium carbonates, and natural minerals with cutting-edge technology, Graphenstone delivers a product that excels both in performance and environmental responsibility.

Rachael’s role with Studio Mae spans creative direction, business strategy, and new lead generation services across both London and Sydney.

She supports the studio in expanding its reach and aligning with likeminded partners and clients who share a vision for conscious, health-focused design.

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Studio Mae creates interiors that are visually calming, promote occupant wellbeing, and minimise environmental impact. Their philosophy - design with feeling - prioritises thoughtful, practical, and sustainable solutions that foster a strong connection to nature. This includes using non-toxic, eco-friendly, and enduring materials that benefit both people and planet.

As Co-Founders Liz and Mima state: “Healthy design isn’t at the sacrifice of style. Through our global network of likeminded suppliers and partners, we’re able to source the very best in holistic interiors without compromising on flair, design, comfort, and amenity.”

Rachael acted as the Relationship Manager for London Design Biennale 2023.

Her role primarily focused on the inaugural Eureka! exhibition, which launched as part of the 2023 edition at Somerset House, London. In addition to overseeing stakeholder engagement for this new initiative, she also worked alongside the team curating the official Design Summit, held at Chatham House - the Royal Institute of International Affairs - in 2022.

Rachael’s involvement spanned relationship building, coordination with international participants, and supporting the Biennale’s mission to foster global design collaboration.

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“Established in 2016 by Sir John Sorrell CBE and Ben Evans CBE, the London Design Biennale is a leading international platform for design-led innovation and cross-cultural collaboration. As part of its 2023 edition, the Biennale presented Eureka!, a showcase of interdisciplinary research from UK institutions including Cambridge University, King’s College London, and the Royal College of Art. The exhibition explored critical themes such as ageing, urban planning, social equity, colonial history, and the cultural significance of our oceans, demonstrating how academic research can inform impactful design solutions.”

Photography: Iona Wolff

Rachael provided international digital content services to BDG architecture + design, an international creative agency specialising in workplace consultancy and design.

Her work supported the development and delivery of a comprehensive marketing strategy, including social media planning and execution, analytical reporting, brand positioning, and digital marketing. She liaised regularly with BDG’s studios in London, New York, São Paulo, and Shanghai to ensure globally consistent messaging.

Rachael’s deep understanding of BDG’s values and strategic direction was key to supporting their dynamic digital presence.

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BDG architecture + design is an international creative studio that specialises in workplace consultancy and design. They work with leading brands around the world to create workplaces that promote diversity and inclusion, recognising people as the most important asset of any business.

Part of WPP, a creative transformation company who bring together over 130,000 brilliant people worldwide, across 112 countries with an unrivalled blend of expertise in communications, experience, commerce, and technology. 

Rachael worked closely with Alice Breed, Founder of DNA Partners, to support the agency’s evolving brand through creative direction, brand strategy, and digital content consultancy.

With a deep understanding of DNA’s values - centred on sustainability, craftsmanship, and the influence of inspirational people - Rachael helped shape and communicate the agency’s vision to a broad design audience.

In addition to her consultancy work, Rachael collaborated with several of the internationally recognised furniture brands represented by DNA Partners. Her role included brand ambassador activities, international travel for content creation, and producing strategic digital campaigns that reflected the brands’ eco-conscious philosophies.

As Creative Brand Consultant, Rachael developed a tailored digital output plan to spotlight the importance of DNA’s message and the exceptional makers they represent.

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DNA Partners is a commercial sales and communications agency founded by Alice Breed that proudly represents a select number of brands who share core values surrounding sustainability, craftsmanship and the significance of inspirational people.

Rachael began her collaboration with Dodds & Shute as a Creative Business Consultant, immersing herself in the company’s ethos by attending team meetings, strategic workshops, and stakeholder sessions. This allowed her to gain a deep understanding of the mission, core values, and distinct position within the design industry - particularly its commitment to ethical sourcing and sustainability.

As the partnership evolved, Rachael took on a broader role, supporting project teams as a press facilitator and content strategist. She developed a comprehensive digital content plan aligned with the voice and values, crafting engaging narratives and visual assets to amplify Dodds & Shute’s presence across digital platforms.

Her work helped spotlight their pioneering projects, highlighting their social and environmental impact and strengthening their position as leaders in responsible design services.

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Founded in 2015, Dodds & Shute is a design-led practice committed to sourcing the most sustainable products available. Their deep expertise and commitment to social and environmental responsibility have made them a vital resource for interior designers and architects, and a driving force for positive change within the industry.

In 2020, Rachael was invited to curate the launch event for Lammhults and Abstracta’s first UK showroom in London.

Her role encompassed the full scope of event planning and delivery - from developing the event brief and managing budgets to sourcing external suppliers such as catering and security, overseeing invitations, and leading the overall marketing strategy for the event.

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With a legacy spanning 70 years, Lammhults is known for bringing its signature Scandinavian aesthetic to public spaces, homes, and offices worldwide.

The London showroom marked a major milestone in the brand’s international presence, joining existing showrooms in France, Denmark, Sweden, Norway, and the Netherlands.